Everything Product · PLG & Product Strategy
I partner with B2B SaaS companies
to design and execute growth systems that compound:
from product-led acquisition, through first activation to full monetization.
Driving growth at
Engagements are scoped to your situation.
Not off-the-shelf retainers.
For teams that want a trusted thinking partner embedded in their growth work.
Executive-level guidance on growth strategy, PLG readiness, revenue projection, and product direction. For founders and product leaders who need a trusted thinking partner.
Design your self-serve motion end-to-end: trial/freemium structure, pricing & packaging, product-qualified lead (PQL) flows, and sales integration.
Ongoing embedded support as a fractional Head of Growth or product advisor. Decision support, leadership coaching, and strategic continuity.
A specific problem, a clear scope, and a defined deliverable. Time-boxed to get you moving.
A structured deep-dive into your funnel: activation rates, conversion bottlenecks, and retention patterns. Identifies the highest-leverage intervention points.
Onboarding redesign, activation flows, product/feature discovery, and feature adoption. Making your product do the selling.
A focused, time-boxed engagement: onboarding audit or growth sprint. Clear deliverable, defined outcomes.
Working with Yoel during our PLG transition was incredibly valuable. He brought sharp thinking around ICP, positioning, and self-serve strategy - helping us move fast and build a scalable growth engine from day one.
Yoav Einav
Founder & CEO, Guidde
We wanted a true self-serve motion that could generate meaningful PQLs for a Product-Led Sales motion. Yoel helped us transform our product and go-to-market into a growth engine, from UX and pricing to analytics and the website experience.
Yonatan Schreiber
Founder & CEO, Blings
I brought Yoel in to work with a client transitioning from enterprise sales to PLG, and he was instrumental in getting us on the right path. He dug deeply into the product and data to surface key insights, guided disciplined experiments, encouraged new growth features and sidecar products, advised on acquisition channels, and played a key role in refining onboarding to improve activation.
Rebecca Steinberg Herson
CMO, Zerve
For one of our PLG products, Yoel helped turn user research into clear segments, personas, jobs-to-be-done, a compelling value proposition, and a realistic revenue projection. This gave us both a grounded launch plan and a stronger long-term roadmap.
Roni Anavi-Fass
VP Product, morning
Our multi-product platform was starting to strain activation and retention. Yoel helped us design a scalable architecture that supports discovery across products while improving activation, adoption, and long-term retention.
Daniel Adam
Product Design, D-ID
Yoel worked with me during my first months as Head of Product at a fast-moving PLG AI startup. He helped sharpen my strategic clarity, prioritization, and ability to navigate closely with founders as a first senior hire, enabling me to operate with greater confidence in complex, high-pressure situations.
Amir Hoffnung
Head of Product, Gladia
At an early stage, Yoel helped us clarify product-market fit, activation, and positioning. His frameworks and questions challenged our assumptions and gave us a stronger foundation for decision-making.
Gil Selka
Founder & CEO, Gloww
Working with Yoel during our PLG transition was incredibly valuable. He brought sharp thinking around ICP, positioning, and self-serve strategy - helping us move fast and build a scalable growth engine from day one.
Yoav Einav
Founder & CEO, Guidde
We wanted a true self-serve motion that could generate meaningful PQLs for a Product-Led Sales motion. Yoel helped us transform our product and go-to-market into a growth engine, from UX and pricing to analytics and the website experience.
Yonatan Schreiber
Founder & CEO, Blings
I brought Yoel in to work with a client transitioning from enterprise sales to PLG, and he was instrumental in getting us on the right path. He dug deeply into the product and data to surface key insights, guided disciplined experiments, encouraged new growth features and sidecar products, advised on acquisition channels, and played a key role in refining onboarding to improve activation.
Rebecca Steinberg Herson
CMO, Zerve
For one of our PLG products, Yoel helped turn user research into clear segments, personas, jobs-to-be-done, a compelling value proposition, and a realistic revenue projection. This gave us both a grounded launch plan and a stronger long-term roadmap.
Roni Anavi-Fass
VP Product, morning
Our multi-product platform was starting to strain activation and retention. Yoel helped us design a scalable architecture that supports discovery across products while improving activation, adoption, and long-term retention.
Daniel Adam
Product Design, D-ID
Yoel worked with me during my first months as Head of Product at a fast-moving PLG AI startup. He helped sharpen my strategic clarity, prioritization, and ability to navigate closely with founders as a first senior hire, enabling me to operate with greater confidence in complex, high-pressure situations.
Amir Hoffnung
Head of Product, Gladia
At an early stage, Yoel helped us clarify product-market fit, activation, and positioning. His frameworks and questions challenged our assumptions and gave us a stronger foundation for decision-making.
Gil Selka
Founder & CEO, Gloww
I've spent nearly 20 years inside B2B SaaS companies, from early-stage startups finding their first users to growth-stage companies scaling into the hundreds of millions in ARR.
Half of that time was inside sales-led organizations. The other half, building and scaling product-led growth systems from the ground up. That dual perspective, operator and strategist, is the core of how Everything Product works.
My background spans PLG design, onboarding, activation, retention, monetization, pricing strategy, and cross-functional alignment. I've worked with founders, CPOs, heads of growth, and marketing leaders, at the board level and inside product specs.
I don't bring playbooks. You can find those on LinkedIn. I bring a framework for thinking through your specific problem and the experience to know what works.
Full-Stack Growth
Across product, marketing, sales, and data
Operator Experience
Execution-grounded, not just advisory
No Generic Templates
Every engagement starts with your context
Every engagement follows the same iterative logic.
Because growth problems compound, and so should solutions.
Your business model, goals, stage, and current constraints.
Combine data and customer insight to locate the leverage points.
Pinpoint the growth constraints blocking compounding outcomes and the ripe growth opportunities waiting to be leveraged.
Build a targeted solution: strategy, framework, or execution plan.
Support implementation. Not just hand off a deck.
Validate impact. Iterate. Make the system self-sustaining.