Everything Product · PLG & Product Strategy
I partner with B2B SaaS companies at Series A–C
to design and execute growth systems that compound —
from first activation to full monetization.
Trusted by
“We've been flat for two quarters.
We don't know if it's the product,
the funnel, or the market.”
— CEO, Growth-Stage SaaS
“We know PLG works for others.
We don't know if it's right for us —
or where to even start.”
— Founder, Series A
“We're undercharging and we know it.
But we're not sure how to change
without losing customers.”
— CEO, Bootstrapped SaaS
“Users sign up, poke around, and disappear.
They never get to the moment where it clicks.”
— CPO, Enterprise SaaS
“We ship every sprint.
The metrics don't move.”
— Head of Product, Series C
“Product has their roadmap.
Marketing has their plan.
Sales has their own story.
Nobody's aligned.”
— VP Product, Scale-Up
“We're getting trial signups.
But almost none of them convert.”
— VP Growth, Series B SaaS
“Our sales cycle shouldn't be
this long for contracts this size.
Something's broken.”
— CRO, B2B SaaS
“Retention is our biggest leak
and we've tried three things.
None of them worked.”
— Head of Growth, Series B
Engagements are scoped to your situation —
not off-the-shelf retainers.
For teams that want a trusted thinking partner embedded in their growth work.
Executive-level guidance on growth strategy, PLG readiness, and product direction. For founders and product leaders who need a trusted thinking partner.
Design your self-serve motion end-to-end: trial/freemium structure, pricing & packaging, product-qualified lead flows, and sales integration.
Ongoing embedded support as a fractional Head of Growth or product advisor. Decision support, leadership coaching, and strategic continuity.
A specific problem, a clear scope, and a defined deliverable — time-boxed to get you moving.
A structured deep-dive into your funnel — activation rates, conversion bottlenecks, retention patterns — to identify the highest-leverage intervention points.
Onboarding redesign, activation flows, and feature adoption — making your product do the selling.
A focused, time-boxed engagement — onboarding audit or growth sprint — with a clear deliverable and defined outcomes.
I've spent nearly 20 years inside B2B SaaS companies — from early-stage startups finding their first users to growth-stage companies scaling into the hundreds of millions in ARR.
Half of that time was inside sales-led organizations. The other half, building and scaling product-led growth systems from the ground up. That dual perspective — operator and strategist — is the core of how Everything Product works.
My background spans PLG design, onboarding, activation, retention, monetization, pricing strategy, and cross-functional alignment. I've worked with founders, CPOs, heads of growth, and marketing leaders — at the board level and inside product specs.
I don't bring playbooks. I bring a framework for thinking through your specific problem and the experience to know what works.
Full-Stack Growth
Across product, marketing, sales, and CS
Operator Experience
Execution-grounded, not just advisory
No Generic Templates
Every engagement starts with your context
Every engagement follows the same iterative logic —
because growth problems compound, and so should solutions.
Your business model, goals, stage, and current constraints.
Combine data and customer insight to locate the leverage points.
Pinpoint the growth constraints blocking compounding outcomes.
Build a targeted solution: strategy, framework, or execution plan.
Support implementation — not just hand off a deck.
Validate impact. Iterate. Make the system self-sustaining.